*Building Customer Loyalty Through Email Marketing

Description

Email Marketing is essential for customer retention. This session will discuss creating a successful email marketing program for restaurants, hospitality, and food service businesses. We will cover the following:

• how to get started
• basic best practices
• how to utilize your POS data to drive repeat business
• acquisition best practices
• what makes a successful email marketing campaign
• Quick B2B email marketing tips

You will walk away with a solid understanding of acquiring, connecting, and retaining loyal customers through the email marketing channel.

Track(s)

• 
  Workshop - Room 210 A